Book Excerpt! When Principles Pay, by Geoffrey Heal (preface)

Geoffrey Heal’s scholarly work on environmental economics, the role of the state in economic life, and other contributions to economic analysis have been of great importance and wide reputation. He has now prepared a widely accessible yet careful and responsible study of the extent to which corporations can profit by adherence to socially valuable norms. The exposition makes no assumption of specialized knowledge yet fully reflects and imparts the soundest economic analysis.

~Ken Arrow, Stanford University

We are ending our celebration of Earth Day with an excerpt from When Principles Pay: Corporate Social Responsibility and the Bottom Lineby Geoffrey Heal. In this work, Heal asks how corporations can behave responsibly in terms of social and environmental good while also maximizing their own profits. Read more in the preface to learn how principled and accepted behavior is changing and how business leaders must work to strike a balance.

If you enjoy this excerpt, make sure to enter our drawing for a chance to win a free copy.

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