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William Duggan — From Mind to Method
This week our featured book is Creative Strategy: A Guide for Innovation by William Duggan. Enter today for a chance to win a FREE copy of Creative Strategy. Professor Duggan is senior lecturer in business at Columbia Business School, where he teaches creative strategy in graduate and executive courses. Today, we are featuring an excerpt from the introduction and the first chapter of Creative Strategy. In the chapter, “From Mind to Method,” Duggan explains how the human mind creates solutions to problems and then translates the solutions into a series of formal steps to be taken.
Creative Strategy: A Guide for Innovation — William Duggan by Columbia University Press