Eviane Leidig, author of The Women of the Far Right, discusses the role of far-right women as influential messengers in shaping public discourse through social media. These social media influencers utilize relatable narratives and coded language to promote extremist ideologies while appearing non-threatening. By framing their messages around issues like “gender ideology” and health misinformation, they engage in metapolitical activism aimed at normalizing far-right views. Their strategies include leveraging online communities and presenting themselves as relatable figures, which allows them to bypass content moderation and reach broader audiences. This phenomenon underscores the significant impact of far-right women in online radicalization.