A New Approach to Wine Tasting


“This book builds on [other] authoritative accounts by focusing on a new approach to wine tasting that can be summed up in the phrase: the taste is not in the wine; the taste is created by the brain of the wine taster.” — Gordon M. Shepherd

This week, our featured book is Neuroenology: How the Brain Creates the Taste of Wine, by Gordon M. Shepherd. To get the feature started, we are happy to present Shepherd’s introduction to Neuroenology.

Don’t forget to enter our book giveaway for a chance to win a free copy!

Leave a Reply