Introducing "Appetite for Innovation"

Appetite for Innovation

“Months prior to my visit to elBulli in 2011, Adrià had announced the transformation of his mysterious restaurant into a think tank of creativity, which would reopen in 2015. Yet, when reading about elBulli’s reinvention from my office at Columbia University, I had realized that there was something puzzling about this new organization too. Despite my efforts, I hadn’t been able to understand what the elBulli Foundation was going to be about—an interesting fact in itself. And when searching the Internet, I had come across the vast amount of historical records and detailed accounts of elBulli’s creations, which, for the most part, were made available by the organization itself.” — M. Pilar Opazo

This week, our featured book is Appetite for Innovation: Creativity and Change at elBulli, by M. Pilar Opazo. To start the week’s feature, we are happy to present Opazo’s Introduction, in which she explains how she first encountered elBulli and Ferran Adrià, and what she hopes people will take away from her book.

Don’t forget to enter our book giveaway for a chance to win a free copy of Appetite for Innovation!

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