More and more, we present ourselves and encounter others through profiles. A profile shows us not as we are seen directly but how we display ourselves to a broader public. As we observe how others observe us, we calibrate our self-presentation accordingly. Profile-based identity is evident everywhere from pop culture to politics, marketing to morality. In You and Your Profile: Identity After Authenticity, Hans-Georg Moeller and Paul J. D’Ambrosio argue that the profile marks an epochal shift in our concept of identity and demonstrate why that matters. They outline how profile-based identity works, how we readily apply it in our daily lives, and how it shapes our values—personally, economically, and ethically.
What Does Identity Mean to You?
Take the short quiz above to find out how you think about personal identity in today’s challenging world, then read an excerpt from the first chapter of You and Your Profile to learn more.