Book Giveaway! If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth, by Leonard Sherman

A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and linking that to action oriented techniques.

~John Czepiel, New York University Stern School of Business

This month, we’re featuring books from the Columbia Business School Publishing imprint. First up is Leonard Sherman’s If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term GrowthOriginally released in January 2017, this book is standing the test of time. In it, Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?

Fill out the form below for a chance to win a copy of the book. And check back on Wednesday for a guest post from Sherman about the fundamental flaws of Softbank’s new rules of venture investing.

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