From the Heart of a Businessman

“This book defines the social activists, media outlets, politicians, and regulators who have no stake in a company but a powerful ability to shape its future as shapeholders. It identifies effective strategies for engaging them.” — Mark R. Kennedy

This week, our featured book is Shapeholders: Business Success in the Age of Activism, by Mark R. Kennedy. To start the week’s feature, we are happy to present Kennedy’s introduction, in which he explains what a “shapeholder” actually is and begins his discussion of why businesses should care what shapeholders think.

Don’t forget to enter our book giveaway for a chance to win a free copy!