Author Interview / Book of the Week / Business / Columbia Business School Publishing / Finance / Investing
Video: Jeanne Liedtka on Design Thinking
In the following video, Jeanne Liedtka, coauthor of Solving Problems with Design Thinking: Ten Stories of What Works describes the book and how design thinking offers businesses new ways of tackling problems. As she explains the effectiveness of design thinking is exemplified in the success of such design-oriented companies as Apple and Ideo.
For more on design thinking, you can visit the Coursera page for the class Design Thinking for Business Innovation.
