William Duggan on Strategic Intuition

With the recent publication of Creative Strategy: A Guide for Innovation, we wanted to revisit William Duggan’s related book, Strategic Intuition: The Creative Spark in Human Achievement.

In the following video, Duggan explains some of the ideas that shaped Strategic Intuition, including how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind.

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