James Millward on How China Can Improve Its Image Abroad
▪ Remember that what you say to a Chinese audience is heard by the world audience
▪ Consider how your statements sound in English
▪ Don’t employ ancient or strained historical arguments about territorial questions
▪ Do consider more recent and more realistic historical precedents
▪ Don’t deny that China has problems; instead, see how they resemble those of other countries
▪ Let reporters report: transparency engenders credibility
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