James Millward on How China Can Improve Its Image Abroad
In a recent post titled “China’s story: putting the PR into the PRC” on opendemocracy.net, James Millward, author of Eurasian Crossroads: A History of Xinjiang lays out six public relations ideas on how China can repair its image with the outside world:
Remember that what you say to a Chinese audience is heard by the world audience
Consider how your statements sound in English
Don’t employ ancient or strained historical arguments about territorial questions
Do consider more recent and more realistic historical precedents
Don’t deny that China has problems; instead, see how they resemble those of other countries
Let reporters report: transparency engenders credibility
To read the entire post.
