Marketing - Columbia University Press Blog

January 15, 2019

Book Giveaway! Columbia Business School Publishing!

We’re kicking off 2019 by featuring books that can help you become more business savvy. Our Columbia Business School Publishing imprint touches on topics ranging from finance and strategy, to value investing, to design thinking, to management and corporate governance, and...

April 7, 2016

Lessons from Google and Columbia’s CMO Academy

David Rogers, author of THE DIGITAL TRANSFORMATION PLAYBOOK, details seven important lessons learned from Google/Columbia Business School’s recent “CMO Academy.”

April 6, 2016

Build Platforms, Not Just Products

David L. Rogers looks at the successes of Airbnb and HBO in the digital age as a way of delving into the idea that “platform businesses” represent a broad transformation of the domain of competition in an excerpt from THE DIGITAL TRANSFORMATION PLAYBOOK.

April 5, 2016

The Five Domains of Digital Transformation

Read “The Five Domains of Digital Transformation,” an excerpt from the first chapter of THE DIGITAL TRANSFORMATION PLAYBOOK: RETHINK YOUR BUSINESS FOR THE DIGITAL AGE, by David L. Rogers!

April 4, 2016

Book Giveaway! The Digital Transformation Playbook, by David L. Rogers

Enter our book giveaway for a chance to win a free copy of THE DIGITAL TRANSFORMATION PLAYBOOK: RETHINK YOUR BUSINESS FOR THE DIGITAL AGE, by David L. Rogers!

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Category: Marketing

Book Giveaway! Columbia Business School Publishing!

Lessons from Google and Columbia’s CMO Academy

Build Platforms, Not Just Products

The Five Domains of Digital Transformation

Book Giveaway! The Digital Transformation Playbook, by David L. Rogers