Kenneth Goldsmith's Uncreative Take on Shakespeare

In Uncreative Writing: Managing Language in the Digital Age, Kenneth Goldsmith argues that language expressed either semantically or as code is behind everything we read, see, and hear online. The ability of writers and artists to manipulate this “language” opens new creative or “uncreative” possibilities.

In this video, Goldsmith shows how the text or language behind a picture can be altered to create a new image.

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