Mark Kennedy discusses Shapeholders

“This book defines the social activists, media outlets, politicians, and regulators who have no stake in a company but a powerful ability to shape its future as shapeholders. It identifies effective strategies for engaging them.” — Mark R. Kennedy

This week, our featured book is Shapeholders: Business Success in the Age of Activism, by Mark R. Kennedy. Kennedy has recently done a couple of excellent podcast interviews, in which he delves into some of the important topics featured in his book.

Don’t forget to enter our book giveaway for a chance to win a free copy!

First, Kennedy was a guest on Money Life with Chuck Jaffe (download an mp3 here). In the show, Kennedy and Jaffe take a deep dive into the ways that shapeholders impact market value.

Second, Kennedy appeared on the Center for Strategic and International Studies podcast “Building the Future: Freedom, Prosperity, and Foreign Policy with Dan Runde” (you can listen below). Runde and Kennedy discuss Kennedy’s political career, international trade and protectionism, and small businesses in the United States.