Book Giveaway! If You're in a Dogfight, Become a Cat!, by Leonard Sherman
“A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and linking that to action oriented techniques.” — John Czepiel, New York University Stern School of Business
This week, our featured book is If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth, by Leonard Sherman. Throughout the week, we will be featuring content about the book and its author on our blog as well as on our Twitter feed and our Facebook page.
